Packaging Design for Infused Makeup Sponges: LAB2™

• Packaging Design • Product Renders • Final Art Production

LAB2 (LAB Squared) is a beauty tool and makeup applicator brand. Their “Luxe for Less” philosophy means bringing high quality luxury products to an affordable price point. LAB2’s core product line uses a bold, black and neon color palette. They wanted to take their infused makeup sponges in a different direction - focussing on the ingredients and benefits of each sponge.  

I wanted to utilize the clear material and give the impression that the sponge inside was “splashing” into it’s infused ingredient. To emphasize the clean, antimicrobial properties of this sponge line, I kept the color palette fresh and light with predominantly white packaging and pops of pastels to highlight the differences of each sponge.