Packaging Design for Private Label Beauty Tools: Discount Drug Mart

• Package Design • Vector Illustration • Final Art Production

Discount Drug Mart was looking for a new design to fit their line of private label beauty tools. The goal was to deliver something modern, unisex and non-polarizing that would appeal to a mass audience while still being unique and eye-catching. To accomplish this, I incorporated the bright blues and reds from DDM’s logo into the overall design and paired them against a rich, dark blue backdrop making both the logo and the tools stand out on the shelf.