HandClens® Redesign Concept

• Package Design Concept • Logo Design • Digital Product Renders

HandClens is a 2-in-1 hand sanitizer and lotion that softens hands like a lotion, while killing 99. 99% of disease-causing germs. In 2016, the owners were considering a rebrand of their product to add shelf appeal and give Handclens a modern feel in order to compete with the growing hand sanitizer market.

I wanted to emphasize the bubbly, foaming aspect of the product as a graphic element. Instead of using multiple colors, I kept it clean and minimal by playing with different opacities of a single ink color over the clear material. 

Ultimately, the brand manager decided not to invest in changing the look of the product since sales were doing well, but I am still happy with the way the concept turned out and am hopeful it will be implemented in the future.